"PUMA CEO Björn Gulden recently sat down with German business newspaper Handelsblatt to reflect on the company’s most recent quarter and how the future looks. The overall tone of Gulden’s interview responses seemed optimistic, with the most telling quote about ambitions to break into double-digit billion dollar sales figures in the next couple of years.  currently stand at third place in annual sales behind Nike and adidas, with other competitors quickly encroaching. The German sports company has bona fide heritage credentials, having been founded in 1948.
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Norwegian native Gulden, who has been at  ’s helm since 2013, was happy with the company’s performance in a pandemic-affected 2020, generating 5.2 billion Euros in sales, down slightly from previous years. And despite flow-on effects to the supply chain in 2021, including closures of PUMA’s Vietnam factories and the sixfold increase of freight costs, Gulden is confident of achieving over 10 billion Euros, with double-digit returns on sales by 2023.
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PUMA have joined forces with atmos once again, linking up on the  .Taking the futuristic shoe, they've transported it to the Land of the Rising Sun, decking it out in an array of vibrant colours. Alongside the creps, bespoke artwork was created by artist Ukiyoemon Mitomoya, deriving inspiration from traditional Japanese woodblock paintings.
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The worlds of sneakers and video games continue to cross paths (pun intended), with popular franchise Animal Crossing linking up with   for their first ever collaborative collection. Set to include a number of the Big Cat’s best silhouettes, the collection brings the playful aesthetic of the game to every piece. With more still to be revealed, we’ve got a first look at the special edition Wild Rider, which will be one of three PUMA favourites among the footwear lineup."